ASO Optimization

1) Use the right keywords

It is important to research proper keywords for your audience.

You will need to pinpoint what keywords your potential customers are looking for and preferably the keywords that your top competitors use. 

• Use keywords related to your app.
• Use one form of a keyword 
• Do not use key phrases that encompass the word “app” or your competitors’ brand names. 

2) Optimize your title and description

Titles are the single most critical metadata you may use to get extra downloads. 

Focus on writing a title that is below 25 characters so the entire title is visible on the app browse display. A title should also be easy to memorize to increase downloads. Once you have chosen your title, try to look for your app. If there are thousands of results, your title isn’t enough creative.

The description should include as many applicable keywords as possible (without stuffing) in the first 250 characters. Anything after this initial description calls for a “read more” click from the potential customer.

3) Include compelling Icons and Screenshots

Compelling visuals can give you an edge within the app marketplace.

Choose an app icon that is simple to recognize and can be memorable for your brand. Aim to apply one-of-a-kind shades than your top competitors to remove any confusion from potential customers. The majority of people will have a look at your screenshots prior to making the decision to download, so don’t skimp on these. We suggest using as many screenshots as the marketplace will let you upload. 

Use a colorful template so your screenshots look expert and aesthetically desirable collectively. The text should no longer be the primary focus. Include visual features that show how your app is extra precious than its competition.

4) Add video

Creating a video on your app’s page can increase downloads by 35%. 

This huge increase is greater than optimizing your title (15%) and visuals (30%). Every increase in downloads is also a growth in your rankings. 

Since most people choose to search and download an app within a couple of minutes, add a video that showcases your app’s most valuable feature.

5) Research your competition

While understanding who your competition is and their business strategy is important for any successful business, it is particularly critical in ASO. 

Before adding your app to the market, you must nail down the best category for your app. 

Factors to consider whilst selecting a category consist of: 

• the variety of competitors 
• the apps that are regularly updated 
• how popular the category ranks

Once you have introduced your app to the market, you may need to always screen the top-performing apps in your selected category. See if their ranking changes after they add a keyword or alternate their metadata.

6) Drive traffic to your page

Having a website that is SEO optimized to host your app data will allow you to drive visitors directly to your app store pages. Utilizing this website for your app also can assist you to rank on Google, permitting the ones doing a simple web search for another option for finding and downloading your app.

You also can use paid app marketing to drive site visitors to your app — inclusive of Apple Search Ads (ASA) or Google Universal App Campaigns (UAC).